Consulting
121Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers , Brian Resnick
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top… 3248.72 руб электронная книга122Laddering. Unlocking the Potential of Consumer Behavior , Eric Holtzclaw V.
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive… 1817.85 руб электронная книга123What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest , Denise Yohn Lee
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an… 1820.46 руб электронная книга124Cultural Transformations. Lessons of Leadership and Corporate Reinvention , John Mattone
A Roadmap for Leadership and Cultural Transformation Throughout today's rapidly changing business world, top CEOs face two primary challenges: solving the leadership gap and creating a sustainable… 1951.19 руб электронная книга125Monetizing Innovation. How Smart Companies Design the Product Around the Price , Madhavan Ramanujam
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in… 1886.15 руб электронная книга126The Respectful Leader. Seven Ways to Influence Without Intimidation , Gregg Ward
Boost morale and productivity by leading with respect The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on… 1433.55 руб электронная книга127The Empowered Manager. Positive Political Skills at Work , Peter Block
Empowerment produces the conditions for high performance. Especially for middle managers and below. Empowered cultures attract and retain talent. They produce high achievement, high accountability… 1821.11 руб электронная книга128Contented Cows Still Give Better Milk, Revised and Expanded. The Plain Truth about Employee Engagement and Your Bottom Line , Bill Catlette
How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers:«Contented cows give better milk.» This book is not… 1622.74 руб электронная книга